“new trick” Debuts at No. 1 on Worldwide iTunes
ROSÉ’s “new trick” entered the Worldwide iTunes Song Chart at No. 1 on September 18, scoring 17,490 points, according to Kworb. The song had released with its music video just hours earlier, at 8 a.m. KST that same day. The global No. 1 result is the main story here, and it splits into three distinct regional patterns worth examining separately.
Southeast Asia Delivers Multiple No. 1 Rankings
The September 18 snapshot placed “new trick” at No. 1 in Indonesia, the Philippines, Malaysia and Singapore. In Thailand, the song ranked No. 2. In Vietnam, it reached No. 1. A separate chart from Soundcharts confirmed the Philippines result for the week of September 19, showing “new trick” ahead of SB19’s “Mga Kababayan” on that country’s iTunes chart.
Latin America Shows Broad Early Demand
Latin American fans pushed “new trick” to No. 1 in Brazil, Colombia, Chile and Peru on the same September 18 snapshot. Mexico and Argentina both placed the song at No. 2. The release landed at 8 a.m. KST on September 18, which corresponded to the evening of September 17 across the Americas. That timing means Latin American listeners were purchasing the song on release night, local time, when these rankings formed.
How the Song Performed in North America
In the United States, “new trick” reached No. 10 on the Worldwide iTunes snapshot for September 18. Soundcharts separately listed the song at No. 10 on the U.S. iTunes chart for the week of September 19. Canada placed the song higher, at No. 8, on the same September 18 snapshot. These are iTunes purchase rankings, not Spotify streaming charts and not the Billboard Hot 100. No Billboard chart position has been confirmed for “new trick” as of this writing.
What ROSÉ Released
“new trick” is a one-track single, not an EP or album. Melon lists it in the rock/metal category, released through YG PLUS and credited to Atlantic Records and THEBLACKLABEL. Apple Music shows the same single as ROSÉ’s latest release, dated September 17 in the United States, containing one song.
The garage-punk track was co-produced by ROSÉ alongside Amy Allen and Andrew Wells. Allen previously worked on “APT.”, and Wells worked on “stay a little longer.” Both are recent ROSÉ collaborators, giving “new trick” a production lineage that connects to her prior output.
Why the Apple Campaign Matters
Dave Meyers directed the “new trick” music video. The video was filmed using the iPhone 18 Pro as part of Apple’s Shot on iPhone campaign, according to MacRumors. This ties the release to Apple’s marketing push rather than a standard K-pop label rollout. The campaign places the video in front of audiences who follow Apple’s product marketing, separate from viewers who find it through K-pop channels.
What the Early Charts Do—and Do Not—Show
The Worldwide iTunes results reflect paid downloads, not streaming totals. Spotify performance, Billboard chart placement and longer-term streaming trends require separate data that has not been published yet. The Philippines and U.S. results confirmed independently by Soundcharts show that iTunes purchasing activity held for at least a week after release, but that pattern does not by itself indicate how the song is performing on streaming platforms.
Editor’s Take
A song released only hours earlier reaching No. 1 on the Worldwide iTunes Song Chart shows how fast fans moved to buy it. The more informative part is the regional split: first place across much of Southeast Asia and several Latin American markets, but No. 8 in Canada and No. 10 in the United States on the same snapshot. Because these are download rankings, the next data to watch are Spotify and Billboard, which the post notes had not been published yet. That is our reading of the chart snapshot.
Sources
- Soompi · 2026-09-18
- Melon · 2026-09-18
- Yonhap News Agency · 2026-09-18
- MacRumors · 2026-09-18
- Kworb · 2026-09-18
- Soundcharts · 2026-09-19
- Soundcharts · 2026-09-19
- Apple Music · date unknown